“Constantly curious creative who thinks strategically, mentors team members, and evaluates projects from both a bird's-eye view and the day-to-day details”

Won internal agency awards for Rockstar, Team Player, and Change Agent

PROCESS: Transformed the agency’s creative campaign development process by developing a standardized workflow for campaign ideation, creative approvals, project tracking, and client presentations. Implemented communication structures and centralized asset management that improved the quality of the work, increased efficiency, and kept campaigns on schedule and on brief. 

INNOVATION: Built the agency’s Creator Program from the ground up by establishing scalable workflows, onboarding processes, training materials, a creator database, and creative templates to streamline the process and reviews. Grew the program to more than 40 creators, producing nearly 200 videos within its first year.

CREATIVE VISION: Provided creative leadership for more than 60 integrated marketing campaigns from concept through final delivery, shaping campaign vision from strategic thinking to final execution. Maximized production value by developing content strategies that leveraged footage and photography or illustrated frames for current and future campaign needs. Developed and led the creative to align with best practices across broadcast video, radio, digital, social platforms, events, and out-of-home advertising.

COLLABORATION: Selected by executive leadership to lead key agency initiatives, including implementation of a new project management platform, optimization of budgeting and timeline estimation tools, and modernization of creative and media terminology to align with evolving AI technologies, emerging platforms, and industry best practices. Expanded my skillset beyond my job description by filling the director role, interviewing non-actors on set, and supporting the research team by moderating audience group discussions.