http://www.rachelstarkey.com/work
daily
1.0
2025-10-20
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ASICS: Volleyball
18 PACK: CAN LINKS
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ASICS: Volleyball
12 PACK: 'STONE WASH
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
24 PACK: CANHOLE
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ASICS: Volleyball
30 PACK: 'STONE FLYER
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ASICS: Volleyball
DANGLER: Showcases how each SKU features a 'Stone Handed Game and how basically all they need to place is a case of Keystone Light.
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ASICS: Volleyball
(SPEC) MAP: Track the progress to Sochi.
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ASICS: Volleyball
(SPEC)
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
(SPEC) MILESTONES: To incentivize people to keep the Coke Relay to Sochi going, we'll reward them for hitting milestones along the way with prizes and experiences that they can share with their families.
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ASICS: Volleyball
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ASICS: Volleyball
MOBILE GAME: Find The Fan
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ASICS: Volleyball
Each seat unlocks something — either a tangible prize, an engaging experience or a mobile game.
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ASICS: Volleyball
MOBILE GAME: Penalty Kick
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ASICS: Volleyball
MOBILE GAME: Concession Stand
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
PARTNER OPPORTUNITIES: The whole stadium is an advertising opportunity for brands and retailers to create unique experiences, engage users and build brand love. Level 1: Branding Presence (billboards, prizes, signage) Level 2: Branded Stadium Experiences/Mobile Games (Jumbotron, vendors) Level 3: Exclusive Access (box seats, bigger prizes).
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ASICS: Volleyball
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ASICS: Volleyball
CHANNEL EXTENSIONS: -Stadium Food Vendors (bundle opportunities) -Ticket Scalpers (access to special seats) -Promo Schedule (retail promotions like "Jersey Day," "Door Buster's," & "Buck Night")
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
PROMOTIONAL T-SHIRTS: Play off the plausible excuses guys would try to use to get into the mansion.
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ASICS: Volleyball
MOBILE: Behind-the-mansion gates photos from Jessa to give our guys a little something for trying to win the two tickets to the Playboy Mansion.
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ASICS: Volleyball
BANNER AD: Drove people to join and/or donate on the Foster's Movember Team.
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
PACKAGING: Mounts printed inside encouraged guys to cut them out and mount their prized orange cans.
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ASICS: Volleyball
(SPEC) BIG BUCK FACEBOOK GAME: Make a branded Keystone Light Can Hunt Camp and offer them in-game activities to create a rich user experience and drive further engagement with both the brand and promotion. Some activities include: · Find the orange can or set traps using Keystone Light cases to trap the orange cans hidden in the “Keystone Light Yard” · Mount their orange can inside the lodge · Share your version of "bagging" the orange can around the bonfire
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ASICS: Volleyball
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ASICS: Volleyball
FLAG: The symbol of participation. This patriotic flag acted as a beacon to let our drinkers know where to drop off their caps and support our veterans both on and off-premise.
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ASICS: Volleyball
PROMOTIONAL CAPS: Served as a reminder to collect and donate your caps to the cause.
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ASICS: Volleyball
POS: Featured real Iraq and Afghanistan war veterans from all departments to let them be the faces and heroes of the program.
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ASICS: Volleyball
RETAIL DISPLAY: Created a destination in-store with emotional, striking photography and a cap collection bin.
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
FACEBOOK: People posted photos of the bottles they have collected.
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
ONLINE: Play in the online tournament and download Keith Stone's Canhole Manual.
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
PR STUNT: A Bermuda-shaped golf green will float down the Hudson River during the lunch hour. Golf carts will line up like taxis to take people to the different golf tees along the riverfront. All participants will write their contact information on their golf ball and the one with their ball in (or closest to the the hole) will win a free trip for two to Bermuda.
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ASICS: Volleyball
AMBIENT: Advertise the event in places where people already have their socks off.
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ASICS: Volleyball
PR EVENT: Create a sock slide in high-traffic areas. Hand out samples and post the videos and news coverage online.
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
ONLINE: Play in the online tournament and download Keith Stone's Canhole Manual.
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
THE INSIGHT: Based on sales feedback that the bottles didn’t pop on the current packaging and the field need for an aesthetic that worked for both the fall and winter timeframe, my designer and I took this opportunity to do more than just brighten up the background. We reimagined the entire design and concept to be more modern and standout. THE PLAN: We did some market research and pushed the creative in an entirely new, more conceptual direction — one with a thematic strong enough to translate across multiple mediums and compete in the current marketplace. THE RESULT: Based on all of the enthusiastic feedback, the design we conceptualized carried onto a special Coffeehouse Collection Mixed Pack and future mixed packs.
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ASICS: Volleyball
THE INSIGHT: With the lackluster success of Pale Ale 2.0, practically no one but one wanted to name our next pale ale: Pale Ale 3.0. After months of proposing new, more conceptual names to separate this San Diego style pale ale from its completely different tasting predecessor and to attract more drinkers with an actual brand identity, the name Stone Ripper finally won him over. THE NAME: The idea for this name stemmed from the fact that this beer really tasted amazing and the fact that Australian hops were used. “Ripper” is Australian slang for “fantastic” and the word also pays homage to our local surf culture and San Diego roots.
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ASICS: Volleyball
IT'S TIME A PILSNER GOT ARROGANT The Bastard is known for his quippy quotes that bite at even the most confident ego. Since this was the first release from the Bastard’s new brewery (Arrogant Brewing), he is openly challenging the perception of the pilsner category and restoring it to its almighty glory. After almost two decades of defaming the fiizzy yellow beer brewed by the tyrannical corporate giants, the Bastard makes the superiority of this beer known by saying: “It’s Not Too Light, You’re Too Dim.”
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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ASICS: Volleyball
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