"UP YOUR GAME"

THE INSIGHT: The difference between a good volleyball player and a great one is a matter of inches. Every extra inch of effort, extra inch of sweat and extra inch of sheer will that pushes you past your limits of what you thought you were capable of—they measure up on the court. 

THE PLAN: Use Kerri Walsh Jennings, the most decorated volleyball player of all-time, to encourage young volleyball players to up their game by digging deep just one inch more. Additionally, use Kerri to drive people to the sands of Long Beach for the ASICS World Series of Beach Volleyball.