"YUMMM FOR EVERYONE"

THE INSIGHT: A burger is no longer as simple as "cheese please" or "hold the pickles." People want variety, and they want to go to a place that offers them an experience that matches what their tastebuds are craving—whether it be basic, playful, novel, sweet, spicy, romantic, boozy, youthful etc.

THE PLAN: Let it be known that Red Robin is more than just the Remix Specialist of burgers, and that their new format is advantageous to every bun-loving, beer-loving, fun-loving, bottomless-fries-sides-and-drinks-loving fanatic out there. Radio spots highlight different experiences throughout the new restaurant format and interactive digital content matches you to your burger personality based on the experience you seek.

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Online burger personality quiz to pair you up with just the right burger deal and burger.