"CELEBRATE WITH THE CHAMPAGNE OF BEERS"

THE INSIGHT: There's no one right way to have a High Life moment. There's just your way and someone else's. It can't be bought or mass-produced. It's not just something you can have without earning it. You have to live it. Define it. Your way. And any time in your life worth stopping and taking a moment to appreciate where you are, who you are with and what you have done, is a good time to celebrate.

THE PLAN: Celebrate common sense with the common sense champagne.