"THE MOST GIFTED WRAPPERS USE THE MOST GIFTED TAPE"

THE INSIGHT: The trick to wrapping often lies in the tape. Don't believe us? Just ask Santa's Elves. They wrap more presents than anyone else in the world. And with centuries of gift-wrapping under their belts, they know by now that only one tape can achieve the wrapping magic of the holidays and survive the trip down the chimney perfectly intact. It’s why Scotch Tape is the only tape Santa allows in his workshop.

THE PLAN:  During the holiday season, make Santa's Elves the brand ambassadors for all things wrapping and gifting. Give each Elf their own type of Scotch Tape to promote based on their personality and wrapping skills. Through the powers of modern-day technology (social media & the digital web), videos and in store displays, the Elves will share their tips, secrets and other gift-wrapping advice. Additionally, offer up an illustrated storybook and downloadable coloring pages to further bring the story and elves to life.